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Do you live in a stock?
Language use in the social housing sector.

CUSTOMER

STOCK

ASSETS

UNITS

DECANT

A home is the foundation for everyone’s lives. It is where we live our lives, raise our families, do whatever we do in our lives, and develop our hopes and aspirations. It is where everyone would want to feel safe, healthy, secure and happy.  This culture of home should be the foundation of the social housing sector.

However, Stop Social Housing Stigma (SSHS) found in its recent national tenant survey that 70% of tenants (over two thirds) feel stigmatised living in social housing, and 54% (over half) feel stigmatised because of something their landlord does.  Do you live in a stock? examines the part that language and terminology used in the sector plays in generating stigma.

Many thanks to the 915 residents and 517 staff who completed our surveys on language used in the sector.

Download Do You Live in a Stock? here

We want to hear your views on our recommendations

We are now consulting on a set of seven recommendations in the Do You Live in a Stock? report.  Two online meetings will be held on 9th and 10th December 2026 (both meetings from 4pm to 5pm).  We also welcome residents, staff and anyone else responding to feed in their views on our recommendations using an online set of questions.

If you wish to attend on 9th December (4pm to 5pm):
Please register here
If you wish to attend on 10th December (4pm to 5pm):
Please register here
If you wish to feed in your views online, please complete the online questions form below.  This consultation will close on 24th December 2026.
The online set of questions are available here